WHO WE ARE

The Founders created Creative United to enable working relationship with freelancers, b.k.a. Creativians. CU (creative United) is a multidisciplinary design force that is able to take on creative work and innovated solutions of any nature and scale.

THE creativians

CU focuses on the synergy, the chemistry and the sparks from working with these Creative Directors; ultimately, people who accept us, are the people WHO benefits from this highly energised, devoted, result-driven collaboration.

click to view

Creative United
Frank Chen
Founder

From his first start-up in 2008 – F2D was a small studio focused in office design and build, and extended its expertise to Bangkok, Manila, Hong Kong and Beijing. In 2012, Frank co-founded Kelvin & Frank Reid, actively involved in design, operation and hiring; also, initiated The Design Journey in 2018, a bi-monthly talk session that brought the community together. There were also events that he organised and curated by collaboration, based on different themes with designers/ artists in the region.

Driven by creativity, fuelled by passion, he continues to seek for new breakthroughs, and Creative United is the latest. Anchored on respect, propelled by trust; Frank focuses on the synergy that produces guaranteed results.

Creative United
Kelvin Chiang
Founder

Co-founder of Kelvin and Frank Reid. Believes in design has no segregation and can be multidisciplinary. Believes in reinventing the wheel to create new. Believes in learning 10,000 things one lifetime rather then learning one thing 10,000 times. Believes in starting off as underdog will naturally work harder and eventually outperform. Believes in harmony, making competitor friends not foes.

Do not believe that multiple attempts will still lead to failure. Do not believe that thinking vigorously will lead to no solutions. Do not believe that academic will limit you to places and cast a single path future. Do not believe that good things will simply land on your laps without working on it. Do not believe in luck.

jo
LIN YUJUAN, JO
Photographer

Jo used to fly for Singapore Airlines for 13 years, and she developed the interest to shoot, caprturing moments during her flying days. One fine day, she found herself hoping to know more about wedding photography; and that led to the beginning of freelance photography while juggling her flights. After doing that for two years, she decided to turn full time in 2017. Though Frank saw Jo at Crystal Yeap’s wedding (one of our Creativians as well) back in 2018, she was only being introduced and recommended by Crystal to Frank, since Jo expressed the interest to explore further, other than wedding photography. This matches well at the right time, with the right frame of mind, and the trust to take on any photography work together. It was a great experience working on our Creativians’ profile picture shooting, professional, fast and precise, checking in to every detail; our synergy promises great outcome.

Creative United
DAVE WONG
Office Design

Formerly a senior designer who has multiple experiences working with different reputable corporate interior design firms, Dave left to start his own ventures in early 2018. Though appears to be shy, he is very focus, highly determined in his work; once getting to know him better, the shyness in him totally varnish.  He just need to ‘warm up’, a few Gin will help for sure.  
 
Dave began employee-employer relationship with Creative United’s founders, which soon became friendship; through the respect and appreciation to each other.  We are always as ready as before to create remarkable work, and lasting client relationship, like Cathay United Bank, Intertrust, Callypso, and 3M.

Creative United
CHNG YONG JUN
Interior Design

Known to our founders as young and creative, likeable by most of his seniors within the industry (corporate interior design), an up and coming designer; YJ already has a few collaboration with our founders.  From personal and social setting, he is naturally popular within the crowd, a young brother whom own this attention through his easy-going attitude and fashionable image.  Speaking of the later, he is one of the very few designer who dress as one, personal style that clearly project his passion in anything design.

Creative United
WESLEY EE
Office Design

Flamboyant, charismatic, outspoken; Wesley certainly attracts.  Knowing each other not too long, our founders recognise his sociable presence, which easily break the ice, be it deliver a short conversation, or keep a long term work relationship.   Through our collaboration on project, not just with Frank, the client; Wesley has been able to work well with the teammates whom he newly met.  Flexible, organised, very responsive at his work, and able to provide solutions to any issue; it’s almost guaranteed fruitfulness in work and client relationship.

Creative United
LILLIAN HOANG
Interior Design

From Sydney, Australia, Lillian is an interior designer who graduated from University of New South Wale.She got to know Frank during an occasion of a bar soft-opening; their language, Cantonese instantly connected both creative souls as if old friends meeting up.
Set foot in Singapore in 2017, the journey of working as a designer soon turned into founding her own studio, together with Arwa. Besides work, Lillian enjoys cooking and canvas painting.

ARWA HOZEFAH
Interior Design

Singaporean who grew up in Mumbai, India up to 17 of age, Arwa returned home and completed her degree in NAFA.  With more than 10 years of experience in diverse nature of interior design, Arwa co-founded her studio with Lillian, her ex-colleague.  Her dressing that obviously suggests her job as a designer, together with her stylish hairdo, Arwa projects herself as focus, know her business and in control.  At home, she grows edibles, collects house plants and makes ceramic potteries.

Creative United
EUGENE TAN
Brand and Digital Design

Creative Director with over 20 years of experience in developing digital presence and brand development for companies in China and Singapore industries. Has the ability to simplify and communicate complex information.
Eugene and our founders met through a common friend, though a casual occasion, the respect towards Eugene built up over period; knowing his epxerience and years spent in China, his expertise and being self-employed back in Singapore.  Like other Creativians, our relationship is built upon friendship, recognition and mutual trust; therefore, the chemistry of working together.

Creative United
CRYSTAL YEAP
Illustrator

Cheerful, relax and positive, meeting up and chatting with Crystal always turn out to be an encourament, that is what our founders feel.  Crystal has been VM for more than 10 years with Club 21, subsequently Bottega Veneta in Singapore, in between spent a year of her career in Hong Kong.  Recently, she embarks on a new endevor as a project manager for a tech solution company, exploring not just the job, but very much herself, her potential and abilities.  She personally started @slowlivecreate, floral painting using iPad which instantly captured Frank’s attention and commissioned her for a series of painting.  Anchoring their same beliefs and passion, Crystal is certainly a good example of what CU is looking at, for a creativian.

kok_profile
PANA TENISYOM
3D Design

Kok, as we all call him; an ex-colleague, good friend, and business partner for 15 years. It has been a great journey, and very fruitful working together.  Kok and his team are most supportive in making all of our design proposals possible with 3D visualization. Humble, flexible and assuring, Kok also constantly review his quality of work being met, timely.  He also initiates some breakthrough method of VR, and walkthrough, seeking ways to achieve the effect in the shortest time possible .  The sense of respect and appreciation mutually is strong, which are the most important elements enabling good outcome.

kevin_cheung_profile
KEVIN CHEUNG
Product Design

The most creative person with hands-on skills in making product by himself, Frank met Kevin back in 2010, at an event whereby the latter had a booth with merchandise.  Fascinated by one of the products - Boombottle, Frank brought home more than a product, it’s friendhsip, and source of inspiration.  Kevin is an environment activist, walk the talk and lives his live carbon free.  He cycles, avoid plastics; and impressively, a self employed upcycled-products designer.  In 2013, Frank self-iniatied and curated an upcycling event, collaborated with Kevin to design an upcycling piece – Boomtable.  Every piece of Kevin’s work is creative, turning trash t treasure; he is an aspiration.  

Portfolio

The design and inspiration process with multiple creative directors is most vital, The demonstration of trust and capability are integral to our production. Here are some of the project that we have completed.

click to view

CU @ Our Store

Space may be tiny, but it accommodates dreams regardless of size and type. This is our store that welcomes and showcases unique products or prototypes with stories to tell. 

This is also a space to reveal the beliefs and philosophies of the creative and determined individuals, through conversation. A mini gallery that sets to inspire.

click to view

Cu @ OUR STORE

  • 45 Craig road S089683
  • 11am - 6pm (Mon - FRI)
  • Book An Appointment

ADDRESS

  • 45 Craig road Singapore 089683
  • ALL RIGHTS RESERVED 2020 CREATIVE UNITED

ENGAGE US

We are always eager to meet like-minded designers AND CLIENTS. Feel free to contact us. 

KEEP CONNECTED